BevMo Wines Which Should I Buy?
BevMo wines, which should I buy?
photo credit: nickdotreid
BevMo wines wines should I buy? Whoa, wait a minute! Maurice, are you actually going to talk about your arch-nemesis, BevMo? It sounds like you are condoning shopping there.
Okay, okay, okay! Let me explain myself. I used to cringe when my mom would ask, “I’m going to BevMO, which wines should I buy?” But as time passes and I start to slowly dismount from my high horse, I have come to a new realization.I now accept that BevMo is a leader in wine retail. BevMo is well known for its 5 Cent sales. Who can compete with that? What a genius marketing hook…5 Cent wines! This might be one of the reasons they have become a leader in wine sales. All I know, is that Bevmo has mastered making wine accessible to the average person. When I say the average person, like my mom, who drinks wine, buys wine, but doesn’t understand wine, walks into BevMo, she feels comfortable. BevMo is set up just like a grocery store. The isles are clearly marked, the sale items are popping out at every corner and there is so much space that one can go unnoticed. Its a very different experience from walking into a fine wine shop where the space is cramped, one has to be a sommelier to find a wine and all the workers scrutinize your choices. BevMo has made wine shopping as easy as buying cereal.
If my staff were to read this and think that I am supporting BevMo, they would have my head. At the restaurant, I strive not to feature the wines sold at BevMo, Vons and CostCo. As a wine director for a restaurant, I come from a different school of thought. I want to turn people on to wines which cannot be found at the supermarket. I am always on a search for eclectic and exciting wines. Of course I need to feature some recognizable brands, however, what I recommend to the guest are the lesser known brands that are hard to find. The experience in the restaurant should be a unique experience, not one that can be reproduced at home. Hence, I search for quality wines that cannot be found at BevMo.
Where I run into an issue is that the majority of the population does not go to my restaurant. If we were to take a poll, we’d see that a large majority of the population will go to BevMo for their wine. So as a sommelier, I believe that it is my duty to guide people through their wine experience. Since the majority is not dining at my restaurant, then I have decided to go to BevMo to see what wines you should buy this Holiday season. The season of gathering with family and friends is here, so many will be going to BevMo to stock up on wine. Although some say the economy is on an up curve, people are still looking for values in their wine selections. Keeping my mom in mind, I have searched for the best wines under $20. There is a lot of so-so wine, and even at 5 cents, it’s still so-so. I’ll help you get to the good stuff. Hopefully, next time my mom asks “Going to BevMo, which wines should I buy?” this article will help her in deciding.
Of course, if you have the time to stop in at Island Prime Restaurant and join Prime Cru Wine Club…Where we strive to have “Better Than BevMo Prices”. Cheers!
CHOICES FROM BEVMO SAN DIEGO MISSION VALLEY December 2011
WINES BELOW $10
Bishop Peaks Chardonnay $7.99 Special
Dry Creek Fume Blanc $8.99 Special
Graffigna Malbec $9.99 Special
Santa Rita Carmenere Reserve $8.99 Special
Root 1: Cabernet Sauvignon $9.99 Special
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
WINES BETWEEN $10-$20
Albarei Albarino $13.99 Special
Craggy Range Sauvignon Blanc $16.99 SpecialCrios Torontes $12.99 Special
Dr Heyden Oppenheimer Sacktrager Riesling Auslese $19.99
Au Bon Climat Chardonnay $18.99 Special
Au Bon Climat Pinot Noir $17.99 Special
Concha y Toro Marques de Casa Concha Cabernet $19.99
Delas Cotes-du-Rhone $10.99 Special
Joseph Drouhin Chablis Domaine Vaudon $19.99 Special
Kaiken Malbec Ultra $18.99 Special
Lamadrid Cabernet Argentina $16.99 Special
Nine North Wine Co Twenty Bench Cabernet $17.99 Special
L’Oriflamme Chateauneuf-du-Pape $19.99
Qupe Marsanne $16.99 Special
Paco & Lola Albarino $14.99 Special
Zolo Gaucho Select Bonarda $10.99 Special
Querciabella Mongrana Maremma $19.99
This is great, Maurice! Thanks! I don’t see any reason you cannot do both: lend your expertise to your friends and readers on where and what to buy retail while still maintaining a unique experience at Island Prime.
Thanks Pat! There is too much wine out there, I want to make it accessible for everyone. Hope you had a great Christmas and have a happy new year!